Built by people who answer the phone.
We're a small founding team building one thing: the instrument that tells a local business the truth about its visibility. We measure where you rank, what the map shows, what AI says, what your reviews look like next to your rivals', and we tell you plainly, every Monday, including the weeks the news is bad.
This industry runs on vibes. We run on measurements.
Every local business has heard it: "visibility is up, trust us." Reports nobody understands, charts with no evidence, and a renewal date. We built the alternative: an instrument that measures everything it claims, stores the evidence behind every number, and writes what happened in words an owner actually reads.
- Real numbers, not guesses: if we didn't measure it, it isn't on your screen.
- Absence is data. "You're not showing up here" is written plainly, never hidden.
- The same instrument grades us: our own site gets the same letter grade we hand anyone else.
Guarantees we can stand behind in plain language.
No fine print games. Here's exactly what you get from working with us.
Real people on the instrument.
A small founding team that designs, builds, and runs the whole thing, the same people who reply when you write in.
Andy Moore
Founder. Sets the direction, talks to owners, and keeps the work honest end to end.
Luis Otero
Founder and build team. Designs and assembles the customer-facing work, then tunes it for each trade.
Jose Otero
Founder and build team. Handles builds, launch checks, and the ongoing care work.
Things we can state truthfully about the work.
Have a question before you start?
Tell us your business name, trade, and city. One of the three people who build this thing will reply.